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We make human behavior measurable, predictable and improvable.
Datalidy is a Chicago-based behavioral science and data advisory firm. We help investors, leaders and mission-driven institutions solve the people problems that decide performance, inside the business and beyond it, and we hold that work to the standard of the public good.
Two decades of applied behavioral science.
Datalidy began in 2003 as a behavioral design consultancy, working at the intersection of psychology, health and technology. Over two decades our principals have built that practice across academic medicine and public health, university classrooms in design and computing, startups we founded and scaled, and enterprise programs for some of the most recognized brands in the country.
Along the way we learned something simple. Organizations are drowning in data and starving for signal. The behaviors that actually predict conversion, adoption, adherence, engagement and leadership effectiveness are usually hiding in plain sight, buried in systems that were never integrated and covered by assumptions that were never tested.
So we built a way to find them. Our Behavioral Signals Design approach turns noisy data into predictive, behavior-based KPIs and clear experiments. Our coaching practice helps leaders and teams act on what the signals show. And our commitment to social impact keeps the work honest: behavioral science should help people do what they already want to do, never manipulate them.
The disciplines behind the work.
Our principals are PhD-trained behavioral scientists, executive coaches, founders and university faculty.
- Behavioral science and behavioral design
- Clinical and health psychology
- Behavioral medicine
- Human-computer interaction and usability
- Persuasive technology
- Research methods and psychometrics
- Data analysis and visualization
- Executive and team coaching
- Startup founding and product development
- University teaching in design and computing
What we stand for.
Validity
We are honest about what the data can and cannot tell us, and we never let a convenient story outrun the evidence.
Dignity
Every person in a system deserves to be understood and respected, from the boardroom to the front line to the patient, student or customer.
Shared value
We look for solutions where returns and the public good reinforce each other, and we say so plainly when they do not.
Our clients.
We work with people who believe that understanding human behavior is both the right thing to do and the smart thing to do.
Investors
Private equity sponsors, venture investors, family offices and impact funds who want to see customer and leadership behavior before and after they invest.
Founders and executives
CEOs, founders and leadership teams of fast-growing, knowledge-based businesses and established enterprises.
Health and mission-driven institutions
Health systems, medical and public health associations, schools, universities and nonprofits serving the public good.
Product, growth and experience leaders
Teams responsible for conversion, adoption, retention and the experience customers, patients and members actually have.
Selected organizations our principals have advised
- American Heart Association
- American Medical Association
- Northwestern University Feinberg School of Medicine
- Stanford Persuasive Technology Lab
- Rush University Medical Center
- Audi USA
- Success Mortgage Partners
- IHRSA
Let’s talk about the people problem in front of you.
Every engagement begins with a conversation. Tell us what you are facing and we will tell you, candidly, how we would approach it.
Start a conversation