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Insights

Ideas on behavior, measurement and leadership.

Explainers and points of view on the ideas we use every day: behavioral signals, predictive KPIs, behavioral design, coaching, health behavior and the ethics of persuasion.

What Is Behavioral Signals Design?

A complete guide to Behavioral Signals Design, the method for finding the behaviors that drive outcomes and turning them into predictive, testable KPIs.

Predictive KPIs vs. Vanity Metrics

How to distinguish predictive KPIs from vanity metrics, test whether a measure actually informs decisions, and build behavior-based indicators that move before results do.

Leading and Lagging Indicators

A practical guide to leading and lagging indicators: what each one is, how they work together, and how to confirm that a leading indicator truly predicts results.

The Fogg Behavior Model, Explained

A clear explanation of the Fogg Behavior Model, B=MAP, and how motivation, ability and prompts combine to explain why people act or fail to act.

Nudge Theory in Business

How nudge theory applies to business decisions, from defaults and framing to choice architecture, along with its limits and the ethics of using it responsibly.

Behavioral vs. Demographic Segmentation

Why segmenting people by what they do often predicts outcomes better than segmenting by who they are, and how to build behavioral segments that teams can use.

From Noisy Data to Testable Hypotheses

A practical method for turning messy, fragmented organizational data into clear, testable hypotheses about behavior that lead to experiments and better decisions.

The Cost of Untested Assumptions

Why untested assumptions are among the most expensive hidden risks in any organization, where they hide, and how to surface and test them systematically.

A/B Testing Beyond the Tech Industry

How organizations outside the technology sector can use A/B testing and structured pilots to improve messages, processes, services and programs with real evidence.

Finding the Conversion Points in a Customer Journey

How to identify the few behavioral moments in a customer journey where outcomes are actually decided, and how to measure and improve them with evidence.

The Psychology of Technology Adoption

The psychological forces that determine whether people adopt or resist new technology, and how leaders can design rollouts that turn installation into lasting, meaningful use.

Habit Formation for Products and Organizations

How habits form, why they matter for products and organizations, and how to design cues, routines and contexts that help valuable behaviors persist over time.

Behavioral Design for Medication Adherence

Why medication adherence is a behavioral challenge, and how behavioral design, patient research and careful testing can help people take medicines as they intend.

The Ethics of Persuasive Technology

Where persuasion ends and manipulation begins in digital products and services, and practical principles for designing behavior change that respects people's interests and autonomy.

What Executive Coaching Is, and What It Is Not

A plain explanation of executive coaching: what happens in it, how it differs from therapy, mentoring and consulting, and how to tell whether it is working.

Psychological Safety at Work

What psychological safety at work really means, why it matters for learning and performance, and the specific leader behaviors that build or erode it.

How Leaders Decide Under Pressure

What stress does to judgment, how expert intuition works, and the practical routines that help leaders make sound decisions when time is short and stakes are high.

Building Teams Into Engines of Growth

The conditions that turn a group of capable people into a high-performance team that compounds growth, and the behaviors leaders can watch to know it is working.

Behavior Change at the Group Level

Why changing a group is different from changing an individual, and how norms, identity, networks and shared routines can be designed to make new behaviors spread and stick.

The Psychology of Cross-Selling

Why some cross-sell offers feel helpful and others feel pushy, and how timing, relevance, trust and choice design shape whether customers say yes.

Behavioral Science in Brand Messaging

How attention, framing, fluency, social proof and identity shape how people respond to a brand, and why messages should be tested against behavior rather than opinion.

Usability Testing: A Guide for Executives

What usability testing is, why watching a handful of real users reveals so much, and how executives can use the findings to make better product and service decisions.

HCI Principles Every Leader Should Know

The core human-computer interaction principles behind products people actually use, explained for leaders who fund, approve and depend on technology but do not design it.

Emotion and Decision-Making

Why emotion is not the enemy of good decisions, how feelings guide judgment, when they lead people astray, and what this means for leaders, customers and patients.

Psychometrics for Business Surveys

How the science of psychological measurement makes business surveys trustworthy, from reliability and validity to item writing, scale design and connecting survey scores to behavior.

Data Visualization for Better Decisions

How perception research and design principles turn charts and dashboards into decision tools, so leaders see the signals that matter instead of drowning in metrics.

Systems Thinking for Leaders

A practical introduction to systems thinking for leaders: feedback loops, delays, stocks and flows, and where to intervene so that problems stay solved instead of returning.

Closing the Research-to-Practice Gap

Why good evidence so often fails to change real-world practice, and how knowledge translation, behavioral design and implementation science can close the research-to-practice gap.

AI, Training Data and the Cultures We Leave Behind

AI systems learn from the records organizations and cultures leave behind. What that means for bias, knowledge and values, and how leaders can shape what AI inherits.

People Problems Are Business Problems

Every business result is the sum of human behavior. Why people problems inside and outside the organization are the real business problems, and how behavioral signals make them measurable.

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